We were recommended by another longstanding client in LA, to redesign Grass Fed Music’s website, to give it a new lease of life.
We responded with a bold idea – that in addition to the website, we would totally transform their brand identity to better showcase their ethics and to help them stand out in the industry.
Using hand-drawn illustrations and typography, we created a brand identity that matched their ‘Certifed Organic’ tagline – through bold, unsymmetrical type that put music in the forefront of this redesign.
The website design, used elements of this imperfect design, displaying it through image placement and the layout of the WHO WE MANAGE page for their clients.
Likewise, our team added texture onto the milky parts of the website, to provide depth, but also to link back to the original ‘organic’ vibe.
Once the website was finally launched, we provided some digital assets to help Grass Fed Music shout about their new branding and website on social media, but also to approach new talent when it came to recruiting and expanding their client base.